CRE Loaded Page title tags

Create unique, accurate page titles (this is what Google will show on its top line)

The title tag tells the visitor, human or search engine, what the particual page is about. CRE Loaded handles placing the code in the HEAD of the page. It is the admins job to populate those fields with a unique title for each page, beit product, category, or information pages. (content director)You want every unique page to have unique content.. as well as header tags.. and unless your store/business name is something people would search for, you really do not want to dilute the power of the meta TITLE tag with tags that do not really relate to the page.. The only place we suggest those.. are on the home page.. where if a better page does not exist, this is where the search engine should send your customer. Titles for deeper pages on your site should accurately describe the focus of that particular page.

Good practices for page title tags

 

  • Accurately describe the page's content - Choose a title that effectively communicates the topic of the page's content.
    • Avoid:
      • choosing a title that has no relation to the content on the page
      • using default or vague titles like "Untitled" or "New Page 1"
  • Create unique title tags for each page - Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site.
    • Avoid:
      • using a single title tag across all of your site's pages or a large group of pages
  • Use brief, but descriptive titles - Titles can be both short and informative. If the title is too long, search engines will show only a portion of it in the search result.
    • Avoid:
      • using extremely lengthy titles that are unhelpful to users
      • stuffing unneeded keywords in your title tags

Good practices for description meta tags

  • Accurately summarize the page's content - Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
    • Avoid:
      • writing a description meta tag that has no relation to the content on the page
      • using generic descriptions like "This is our webpage" or "Page about green widgets"
      • filling the description with only keywords
      • copy and pasting the entire content of the document into the description meta tag

  • Use unique descriptions for each page - Having a different description meta tag for each page helps both users and search engines, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator).
    • Avoid:
      • using a single description meta tag across all of your site's pages or a large group of pages (we see this ALL the time)

Improve the structure of your URLs


Creating descriptive categories and filenames for the documents on your website can not only help
you keep your site better organized, but it could also lead to better crawling of your documents by
Google's Search Engine Optimization Starter Guide, Version 1.1, 13 Nov 2008, latest version at Google Webmaster Central
search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content.
Visitors may be intimidated by extremely long and cryptic URLs that contain few recognizable words.
A URL to a page on our baseball card site that a user might have a hard time with
URLs like these can be confusing and unfriendly. Users would have a hard time reciting the URL from
memory or creating a link to it. Also, users may believe that a portion of the URL is unnecessary,
especially if the URL shows many unrecognizable parameters. They might leave off a part, breaking
the link.
Some users might link to your page using the URL of that page as the anchor text. If your URL
contains relevant words, this provides users and search engines with more information about the
page than an ID or oddly named parameter would.

 

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