Store owners ask us this question most often.. "What can we do to get our store in the top organic search engine results page (SERPS)?"
SERPs are the results when one uses a search engine.. In our example on the left (click it to enlarge) the paid ads Google AdWords (covered here using google adwords) are show top and/or to the right of the green orgainc results, where you want to be.. The higher up.. the more visitors that will find, visit, and hopefully purchase goods/service from your store. Search engine optimization affects only organic search results, not paid or "sponsored" results.
Search engine optimization, SEO, is about making small, sometimes major, changes to parts and/or pagesof your website. When viewed individually, these modifications might seem like minimal improvements, but when added to other optimizations, they could have a noticeable impact on your site's ranking in organic search results. We call this the sites recipe. Getting it perfect will take many hits and misses.. and will be an ongoing effort.. to which you will always want to improve. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
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